What is YETI?
YETI was founded In 2006 by two brothers with a mission to build a cooler they’d use every day – one that was built for the serious outdoor enthusiast. They decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products include hard and soft coolers, an incredible range of drinkware, and an exciting range of accessories. All a must-have whether you’re on an adventure in the countryside, in your rowing boat looking for that catch, or just getting together with friends and family.